For women 50+ who are done living a life that no longer fits
Change Your Life Without Blowing It Up
Ten weeks of private coaching + hypnosis to safely fix a life you've outgrown.
If you're honest, this version of your life hasn't fit you for a while now —
but it feels like you only have two choices:
— keep things the same and regret it
in 5 years, or
— blow it all up, even though there are parts you still want to keep.
Actually, there's a third way.
That's why I created the Third Choice Intensive — to help you map out what stays, what goes, and safely test the changes without tearing your life apart.
On this call, we’ll look at where you feel stuck and what you want the
next chapter of your life to be like. Then we’ll decide together
whether The Third Choice Intensive is the right place to do that work.
For women 50+ who are done living a life that no longer fits
Change Your Life Without Blowing It Up
Ten weeks of private coaching + hypnosis to safely fix a life you've outgrown.
If you're honest, this version of your life hasn't fit you for a while now —
but it feels like you only have two choices:
— keep things the same and regret it
in 5 years, or
— blow it all up, even though there are parts you still want to keep.
Actually, there's
a third way.
That's why I created the Third Choice Intensive — to help you map out what stays, what goes, and safely test the changes without tearing your life apart.
On this call, we’ll look at where you feel stuck and what you want the
next chapter of your life to be like. Then we’ll decide together
whether The Third Choice Intensive is the right place to do that work.
Does This Sound Familiar?
➤ Here I am in the second half of my life… so what now? Is this it?
➤ What do I actually want for my life? What are my options? Who am I now — and who do I want to be?
➤ If I start changing things, what happens to my family? Will they be upset, argue with me, judge me, pull away?
➤ What if I make changes and the grass isn’t greener? What if I try something and don’t like it… or I just plain fail?
➤ Do I have to walk away from everything and start over… or can I keep the good parts and build from there?
➤ I keep thinking about making changes... then talk myself out of them and end up right back where I started.
➤ If I don’t change anything, will I regret it ten years from now? And can I live with that?
Does this sound familiar?
➤ Here I am in the second half of my life… so what now? Is this it?
➤ What do I actually want for my life? What are my options? Who am I now — and who do I want to be?
➤ If I start changing things, what happens to my family? Will they be upset, argue with me, judge me, pull away?
➤ What if I make changes and the grass isn’t greener? What if I try something and don’t like it… or I just plain fail?
➤ Do I have to walk away from everything and start over… or can I keep the good parts and build from there?
➤ I keep thinking about making changes... then talk myself out of them and end up right back where I started.
➤ If I don’t change anything, will I regret it five years from now? And can I live with that?
If you recognize yourself in even a couple of these, you’re in the right place.
Underneath it all is one core thought:
You know you can’t keep living like this, but you don’t know how to change it
without blowing up your life—or stalling out again.
You don’t need more time to think. You need a clear way forward and someone walking it with you so you finally make a move.
If you recognize yourself in even a couple of these, you’re in the right place.
Underneath it all is one core thought:
You know you can’t keep living like this, but you don’t know how to change it without blowing up your life—or stalling out again.
You don’t need more time to think.
You need a clear way forward and someone walking it with you so you finally make a move.
Where do you turn for help with this?
So where do you turn for help? You have friends and family who care about you, but...
when it comes to this part of your life, most women say things like:
I’m not sure I’m comfortable being this vulnerable with my friends.
Everyone has opinions about what I "should" do. I don’t want to be talked out of what I’m feeling.
I want someone who won’t judge me, won’t push their agenda — I just want help figuring out what I actually want.
When I’m done, I want to say thank you and move on — not have this be a story everyone in my life keeps bringing up.
That’s why the Third Choice Intensive is a 10-week private program: a place to finally talk about your feelings without feeling judged, sort through what needs to change and what you want to keep.
Then go live your life with more clarity and self-trust—without feeling like you’ve blown everything up.
Where do you turn for help with this?
So where do you turn for help? You have friends and family who care about you, but...
When it comes to this part of your life, most women say things like:
I’m not sure I’m comfortable being this vulnerable with my friends.
Everyone has opinions about what I "should" do. I don’t want to be talked out of what I’m feeling.
When I’m done, I want to say thank you and move on — not have this be a story everyone in my life keeps bringing up.
I want someone who won’t judge me, won’t push their agenda — I just want help figuring out what I actually want.
That’s why the Third Choice Intensive is a 10-week private program: a place to finally talk about your true feelings without feeling judged, sort through what needs to change and what you want to keep.
Then go live your life with more clarity and self-trust—without feeling like you’ve blown
everything up.
What starts to change in 10 weeks together
Ten weeks isn’t enough to redesign your whole life.
It is enough to get unstuck, be honest about what has to change, and start making safe, manageable moves instead of swinging between doing nothing and turning everything upside down.
During the Third Choice Intensive, you'll start to:
No longer automatically default to what everyone else wants — and start making choices you can live with.
Tell the difference between a small tweak, a boundary change, or a major decision — so not every choice feels like a massive change.
Take real, low-risk steps toward the changes you’ve been thinking about — in how you live, work, or show up in your relationships — instead of circling the same questions for another year.
Have clearer, more honest conversations without disappearing, over-explaining, or blowing up when the situation gets heated.
Catch yourself before you override your own judgment and trying to keep the peace — choose a response that fits what you actually think and want.
Check in with yourself and ask, “Does this line up with what I value and where I want to go?” and then decide your next step.
This work doesn’t magically fix every situation in your life —
it gives you a solid, predictable way to make changes
without watching another five years slip by.
And you still get to protect the parts of your life you want to keep.
how the Third choice intensive works
STEP 1: See It
STEP 2: Practice It
STEP 3: Rewire It
Spot the moments you abandon yourself.
Each week we look at one situation from your life — a conversation, decision, or request — where you pushed aside what you really thought or wanted.
Once you can see those moments, you can stop blaming yourself for being "wrong" and understand why you do what you do — and what a different choice could look like.
Test one grounded change.
Each session we choose one specific shift to test that week — what you'll say, what you'll ask for, what you'll say no to, or do differently
We keep what worked, tweak what didn’t, and decide your next step, so change stops being something you only think about and becomes something you practice in your real life.
Use hypnosis to calm your inner alarms
We use targeted hypnosis so your nervous system gets used to speaking up, setting boundaries, or choosing your own path —without going straight into panic, guilt, or shutdown.
Over time, your body stops treating your own judgment as dangerous, which makes it easier to follow through on the decisions you’ve already made.
Together, these three steps become your Third Choice Roadmap — a simple way to move from “I can’t keep living like this” to real changes that work for you.
Curious whether this would work for you?
Book your free call and let's talk.
how the
Third choice intensive works
STEP 1: See It
Spot the moments you abandon yourself.
Each week we look at one situation from your life — a conversation, decision, or request — where you pushed aside what you really thought or wanted.
Once you can see those moments, you can stop blaming yourself for being "wrong" and understand why you do what you do — and what a different choice could look like.
STEP 2: Practice It
Test one grounded change.
Each session we choose one specific shift to test that week — what you'll say, what you'll ask for, what you'll say no to, or do differently
We keep what worked, tweak what didn’t, and decide your next step, so change stops being something you only think about and becomes something you practice in your real life.
STEP 3: Rewire It
Use hypnosis to calm your inner alarms
We use targeted hypnosis so your nervous system gets used to speaking up, setting boundaries, or choosing your own path —without going straight into panic, guilt, or shutdown.
Over time, your body stops treating your own judgment as dangerous, which makes it easier to follow through on the decisions you’ve already made.
Together, these three steps become your Third Choice Roadmap — a simple way to move from “I can’t keep living like this” to real changes that work for you.
What it feels like to work with Jo Ann
What it feels like to work with
Jo Ann
Client experiences with hypnosis and coaching
Jo Ann's hypnosis work is one-of-a-kind.
Her hypnosis has its own unique style — strong, subtle, and hard to describe. It's one of those things you really have to experience for yourself. —M.J.
Working with Jo Ann is a gift.
She helped me reconnect with my sense of self. It feels like I went from living in black and white to
living in technicolor. —K.S.
Client experiences with hypnosis and coaching
Jo Ann's hypnosis work is one-of-a-kind.
Her hypnosis has its own unique style — strong, subtle, and hard to describe. It's one of those things you really have to experience for yourself. —M.J.
Working with Jo Ann is a gift.
She helped me reconnect with my sense of self. It feels like I went from living in black and white to
living in technicolor. —K.S.
Who the Third Choice intensive is (and isn't) for
This is focused, honest work. It's not for everyone.
It's for you if...
USE THIS AREA TO BEGIN TO TELL YOUR STORY.
You’re in the second half of life and you don’t want to keep living like this for another 10 years.
You want clarity, not pep talks — real conversation and practical next steps.
You’re tired of everyone else’s expectations quietly running your life and you’re ready to look at what you actually want to keep, change, or let go of.
You’re willing to talk honestly about what you want right now, knowing it’s okay if that evolves as you test changes.
You’re ready to stop circling the same questions and actually try small, safe changes in your real life — with support, instead of on your own.
It's not for you if...
USE THIS AREA TO BEGIN TO TELL YOUR STORY.
You’re looking for a quick fix or one “breakthrough session” to sort everything out.
You'd rather stay busy and distracted than look at what's really going on inside.
You're not ready for kind, direct feedback and suggestions.
You want someone to tell you exactly what to do instead of helping you decide for yourself.
You’re not yet willing to change old patterns, even though you know they don’t fit you anymore.
Who the Third Choice intensive is (and isn't) for
This is focused, honest work. It's not for everyone.
It's for you if...
Who the Third Choice intensive is (and isn't) for.
This is focused, honest work. It's not for everyone.
It's for you if...
You’re in the second half of life and you don’t want to keep living like this for another 5 years.
You want clarity, not pep talks — real conversation and practical next steps.
You’re tired of everyone else’s expectations quietly running your life and you’re ready to look at what you actually want to keep, change, or let go of.
You’re willing to talk honestly about what you want right now, knowing it’s okay if that evolves as you test changes.
You’re ready to stop circling the same questions and actually try small, safe changes in your real life — with support, instead of on your own.
What you can expect after the program
You won’t magically wake up a completely different person.
But you can expect some things to feel genuinely different.
USE THIS AREA TO BEGIN TO TELL YOUR STORY.
More grounded when conflict or challenging requests
come at you — less panic, more “Okay, I know how I want to handle this.”
More predictable to yourself — you have a better sense of how you’re likely to respond and why, and you won't be surprised by caving unexpectedly.
Clearer about what you want and what you’re willing (and not willing) to do to get it — in your relationships, home life, and how you spend your time.
More everyday decisions driven by what matters to you, not by "shoulds" and outdated rules.
Steadier inside when you choose to say yes or no — even if someone else doesn’t love your answer.
You'll still have hard days. The difference is you'll have a clearer sense of what matters to you and a way to choose your next step on purpose, instead of sliding back into
the same old patterns.
USE THIS AREA TO BEGIN TO TELL YOUR STORY.
Ready for your next step?
If what you’ve read here sounds like the kind of next chapter you want — and you don’t want to keep things the same for another 10 years — the next step is simple: let’s talk about whether
the Third Choice Intensive is the right fit for you.
Ready for your next step?
If what you've read here sounds like the next chapter you want,
the simplest way to see if the Third Choice Intensive is a fit for you is to talk it through.
Investment: $2,000
Payment plan available
Investment: $2,000
Payment plan available
You won't find quick fixes or pep talks here
This is steady, deep work.
I'm a coach and hypnotherapist for women 50+ who know they can't keep living the way they are now — and want real support to change things without turning their back on what still matters.
In the Third Choice Intensive, we use two powerful tools that work together:
Coaching to get clear on what you actually want, what needs to change, and what you’re willing (and not willing) to do.
Targeted hypnosis to help your nervous system accept your own decisions as right and true, so your heart doesn't pound and your stomach doesn't churn when you take action.
Over our ten weeks, your conscious and subconscious start working together so the changes you’ve been thinking about for years finally move out of your head and exist in real life.
You won't find quick fixes or pep talks here
This is steady, deep work.
I'm a coach and hypnotherapist for women 50+ who know they can't keep living the way they are now — and want real support to change things without turning their back on what still matters.
I use two powerful tools that
work together:
Coaching to get clear on what you actually want, what needs to change, and what you’re willing (and not willing) to do.
Targeted hypnosis to help your nervous system accept your own decisions as right and true, so your heart doesn't pound and your stomach doesn't churn when you take action..
Over our ten weeks, your conscious and subconscious start working together so the changes you’ve been thinking about for years finally move out of your head and exist in
real life.
Curious About Hypnosis?
If you're new to hypnosis, you probably have questions.
These are the ones I hear most often.
1. What is hypnosis?
Hypnosis is a natural state of focus and awareness. It helps you access the subconscious—the place where patterns are created and habits and beliefs are stored—so you can shift patterns at the root level.
2. Is hypnosis safe?
Yes. In fact, you already experience light hypnosis when you daydream or get lost in a book. You’re always in control—and most women are surprised by how natural and relaxing it feels.
3. Will I lose control or do strange things?
No. That’s stage-show hypnosis, not therapeutic hypnosis. In real hypnosis, you can’t be made to do anything against your will.
4. Can anyone be hypnotized?
Yes, with rare exceptions. As long as you’re open and willing, a skilled hypnotist can guide you into hypnosis easily.
5. Is hypnosis like sleeping?
No, not at all. Your mind is relaxed but alert, and your subconscious is more open to suggestion. Most people feel calm, clear, and refreshed afterward.
6. How will hypnosis help me with boundaries, self-doubt, or people-pleasing?
When you think about changing things — asking for help, saying no, working less, putting your needs in the mix — your nervous system often treats it like a threat. That’s when you go straight back to people-pleasing, over-explaining, or dropping what you want.
In the Third Choice Intensive, hypnosis helps retrain that response. We work with your subconscious so your own choices stop feeling dangerous. That makes it easier to set boundaries, try small real-life changes, and keep what still matters without caving to guilt every time someone has feelings about it.
Still not sure if hypnosis or the Third Choice Intensive is right for you?
The easiest way to get clarity is to talk it through.
No pressure, no script — just a real conversation about whether this is the right next step for you.
Curious About Hypnosis?
If you're new to hypnosis, you probably have questions.
These are the ones I hear most often.
1. What is hypnosis?
Hypnosis is a natural state of focus and awareness. It helps you access the subconscious—the place where patterns are created and habits and beliefs are stored—so you can shift patterns at the root level.
2. Is hypnosis safe?
Yes. In fact, you already experience light hypnosis when you daydream or get lost in a book. You’re always in control—and most women are surprised by how natural and relaxing it feels.
3. Will I lose control or do strange things?
No. That’s stage-show hypnosis, not therapeutic hypnosis. In real hypnosis, you can’t be made to do anything against your will.
4. Can anyone be hypnotized?
Yes, with rare exceptions. As long as you’re open and willing, a skilled hypnotist can guide you into hypnosis easily.
5. Is hypnosis like sleeping?
No, not at all. Your mind is relaxed but alert, and your subconscious is more open to suggestion. Most people feel calm, clear, and refreshed afterward.
6. How will hypnosis help me with boundaries, self-doubt, or people-pleasing?
When you think about changing things — asking for help, saying no, working less, putting your needs in the mix — your nervous system often treats it like a threat. That’s when you go straight back to people-pleasing, over-explaining, or dropping what you want.
In the Third Choice Intensive, hypnosis helps retrain that response. We work with your subconscious so your own choices stop feeling dangerous. That makes it easier to set boundaries, try small real-life changes, and keep what still matters without caving to guilt every time someone has feelings about it.