For women 50+ who are done living a life that no longer fits
Change Your Life Without Blowing It All Up
Private coaching + hypnosis to help you revamp a life you've outgrown.
If you're honest, this version of your life probably hasn't fit you for a while now —
but it feels like you only have two choices:
— keep things the same, knowing you'll regret it
in 5 years, or
— blow it all up, even though there are parts you still want to keep.
Actually, there's a third way.
That's what the Third Choice Intensive is for: small, doable changes that work in real life. You decide what stays, what goes, and what gets refined — without tearing everything down.
You'll leave with clarity on your next step: move forward, wait, or choose a different option.
For women 50+ who are done living a life that no longer fits
Change Your Life Without Blowing It Up
Private coaching + hypnosis to help you revamp a life you've outgrown.
If you're honest, this version of your life probably hasn't fit you for a while now —
but it feels like you only have two choices:
— keep things the same, knowing you'll regret it
in 5 years, or
— blow it all up, even though there are parts you still want to keep.
Actually, there's a third way.
That's what the Third Choice Intensive is for: small, doable changes that work in real life.
You'll leave with clarity on your next step: move forward, wait, or choose a different option.
For women 50+ who are done living a life that no longer fits
Change Your Life
Without Blowing It Up
Private coaching + hypnosis to help you revamp a life you've outgrown.
If you're honest, this version of your life probably hasn't fit you for a while now —
but it feels like you only have two choices:
— keep things the same knowing you'll regret it
in 5 years, or
— blow it all up.
Actually, there's
a third way.
That's what the Third Choice Intensive is about—
helping you map out small, doable changes so you can finally create the change you've been hoping for.
In the Intensive you receive insight, guidance and support as you decide what stays, what goes, and what gets refined and repaired in your life.
Your chances of sticking with it through the doubt and pushback are increased.
Without, feeling like you're tearing your life apart.
Most women say they're uncomfortable being vulnerable with their family and friends.
On our call you can speak without being judged, and gain clarity around what you want and what's getting in the way.
Book a call and see whether the Third Choice Intensive is right for you.
Common thoughts I hear:
● Do I have to blow everything up to feel alive again?
● What's next — and what’s realistic?
● What if people don't like the changes I make?
● What if I do nothing and regret it later?
You want change — without losing what still matters.
questions that often come up:
➤ Here I am in the second half of my life… so what now? Is this it?
➤ What do I actually want for my life? What are my options? Who am I now — and who do I want to be?
➤ If I start changing things, what happens to my family? Will they argue with me, judge me, pull away?
➤ What if I make changes and the grass isn’t greener? What if I try something and don’t like it… or I fail at it?
➤ Do I have to walk away from everything and start over… or can I keep the good parts and build from there?
➤ I keep thinking about making changes... then talk myself out of them and end up right back where I started.
➤ Will I regret it five years from now if I don’t change anything,? And can I live with that?
Common questions I hear:
● Do I have to blow everything up to feel alive again?
● What's next — and what’s realistic?
● What if people don't like the changes I make?
● What if I do nothing and regret it later?
You want change — without losing what still matters.
If you recognize yourself in any of these, you’re in the right place.
You know you're not living the life you want. and fear, guilt, and uncertainty are keeping you stuck.
If you recognize yourself in even a couple of these, you’re in the right place.
Underneath it all is one core thought:
You know you can’t keep living like this, but you don’t know how to change it without blowing up your life—or stalling out again.
You don’t need more time to think.
You need a clear way forward and someone walking it with you so you finally make a move.
So, Where do you turn for help?
You could talk to friends, but you don't want opinions —
you want clarity.
● "People have their own opinions. I don’t want to be talked out of what I’m feeling."
● "I want someone neutral — who doesn't push their agenda."
● "I want to talk it through... without having to explain myself to everyone."
That's what the Third Choice Intensive is for.
So, Where do you turn for help?
You could talk to friends, but you don't want opinions —
you want clarity.
● "People have their own opinions. I don’t want to be talked out of what I’m feeling."
● "I want someone neutral — who doesn't push their agenda."
● "I want to talk it through... without having to explain myself to everyone."
That's what the Third Choice Intensive is for.
So, what do you do about it?
You have friends and family who care, but...
most women still say:
Everyone has opinions about what I "should" do. I don’t want to be talked out of what I’m feeling.
I want someone who won’t judge me, won’t push their agenda — I just want help figuring out what I actually want.
When I’m done, I want to say thank you and move on — not have this be a story everyone in my life keeps bringing up.
Where do you turn for help with this?
So where do you turn for help? You have friends and family who care about you, but...
When it comes to this part of your life, most women say things like:
I’m not sure I’m comfortable being this vulnerable with my friends.
Everyone has opinions about what I "should" do. I don’t want to be talked out of what I’m feeling.
When I’m done, I want to say thank you and move on — not have this be a story everyone in my life keeps bringing up.
I want someone who won’t judge me, won’t push their agenda — I just want help figuring out what I actually want.
That’s why the Third Choice Intensive is a 10-week private program: a place to finally talk about your true feelings without feeling judged, sort through what needs to change and what you want to keep.
Then go live your life with more clarity and self-trust—without feeling like you’ve blown
everything up.
You've tried to change things in the past, but...
Doing it alone is where it always broke down.
Instead of support:
● You felt judged and criticized for your efforts.
● People made you feel selfish for wanting to be treated better.
● People said you were "just being silly" or "making a big deal out of nothing."
That's where support makes the difference between sticking with it — and giving up.
With the Intensive, you get kind, clear support — and the follow-through that makes change stick.
You've tried to change things in the past, but...
Doing it alone is where it always broke down.
Instead of support:
● You felt judged and criticized for your efforts.
● People made you feel selfish for wanting to be treated better.
● People said you were "just being silly" or "making a big deal out of nothing."
That's where support makes the difference between sticking with it — and giving up.
With the Intensive, you get kind, clear support — and the follow-through that makes change stick.
You've tried to change things before, but...
There was one obstacle after another and no real change ever stuck.
But the real obstacle?
Lack of support:
You felt judged and criticized for your efforts.
People made you feel selfish for wanting to be treated better.
You felt underappreciated and your needs ignored.
People said you were "just being silly", or "making a big deal out of nothing."
Change involves uncertainty and in the beginning it's natural to make mistakes.
That's when support and encouragement make the difference between sticking with it and giving up.
The Third Choice Intensive provides the safe and nurturing environment you need to weather the challenges of change.
No judgement.
No criticism. No pressure.
Accountability and guidance to keep you on track so you see progress you can measure.
Imagine how it would feel if you:
● Stopped second-guessing yourself — and started trusting your own voice.
● Made one change that actually stuck... without fallout at home.
● Felt lighter in your day-to-day — less tension, less dread, more ease.
● Had a clear next step you could follow through on — without forcing it.
Imagine how it would feel if you:
● Stopped second-guessing yourself — and started trusting your own voice.
● Made one change that actually stuck... without fallout at home.
● Felt lighter in your day-to-day — less tension, less dread, more ease.
● Had a clear next step you could follow through on — without forcing it.
Imagine how it would feel if you could:
Release the guilt
that's weighing you down.
Feel lighter, smile easier and have a spring in your step again.
Enjoy a more equal footing in your relationships so things didn't always feel skewed in their favor.
Give yourself permission to do nice things for yourself. Stop hoping someone will think of your needs for a change.
Finally begin living as your true self. Confident, happy and filled with new purpose.
The Third Choice Intensive will reset your thinking
You’re not “stuck.” You’re running on old emotional wiring — beliefs and guilt triggers you learned early.
This is where hypnosis helps — so your body doesn’t treat change like danger.
Then we coach the next step — so you can make clear decisions and follow through.
You can choose what stays, what changes, and what’s next — without spiraling.
Curious what this would look like in your life?
Book your free call — and we'll map your next best step.
The Third Choice Intensive will reset your thinking
You’re not “stuck.” You’re running on old emotional wiring — beliefs and guilt triggers you learned early.
This is where hypnosis helps — so your body doesn’t treat change like danger.
Then we coach the next step — so you can make clear decisions and follow through.
You can choose what stays, what changes, and what’s next — without spiraling.
Curious what this would look like in your life?
Book your free call — and we'll map your best next step.
how the
Third choice intensive works
STEP 1: See It
Spot the moments you abandon yourself.
Each week we look at one situation from your life — a conversation, decision, or request — where you pushed aside what you really thought or wanted.
Once you can see those moments, you can stop blaming yourself for being "wrong" and understand why you do what you do — and what a different choice could look like.
STEP 2: Practice It
Test one grounded change.
Each session we choose one specific shift to test that week — what you'll say, what you'll ask for, what you'll say no to, or do differently
We keep what worked, tweak what didn’t, and decide your next step, so change stops being something you only think about and becomes something you practice in your real life.
STEP 3: Rewire It
Use hypnosis to calm your inner alarms
We use targeted hypnosis so your nervous system gets used to speaking up, setting boundaries, or choosing your own path —without going straight into panic, guilt, or shutdown.
Over time, your body stops treating your own judgment as dangerous, which makes it easier to follow through on the decisions you’ve already made.
Together, these three steps become your Third Choice Roadmap — a simple way to move from “I can’t keep living like this” to real changes that work for you.
What it feels like to work with Jo Ann
What it feels like to work with Jo Ann
What it feels like to work with
Jo Ann
I left feeling lighter. And it stayed with me.
Her hypnosis has its own unique style — strong, subtle, and hard to describe. It's one of those things you really have to experience for yourself. —M.J.
I left feeling lighter. And it stayed with me.
Her hypnosis has its own unique style — strong, subtle, and hard to describe. It's one of those things you really have to experience for yourself. —M.J.
I found my sense of self again.
She helped me reconnect with my sense of self. It feels like I went from living in black and white to
living in technicolor. —K.S.
I found my sense of self again.
She helped me reconnect with my sense of self. It feels like I went from living in black and white to
living in technicolor. —K.S.
Client experiences with hypnosis and coaching
Jo Ann's hypnosis work is one-of-a-kind.
Her hypnosis has its own unique style — strong, subtle, and hard to describe. It's one of those things you really have to experience for yourself. —M.J.
Working with Jo Ann is a gift.
She helped me reconnect with my sense of self. It feels like I went from living in black and white to
living in technicolor. —K.S.
Who the Third Choice intensive is (and isn't) for
This is focused, honest work. It's for you if...
USE THIS AREA TO BEGIN TO TELL YOUR STORY.
You’re ready to say what you really want — even if it scares you at first
You’re tired of saying “I’m fine” and want a place to be honest
You’re okay not having the whole plan first — you'll let clarity unfold as you go
You’re ready to test small changes in real life — with support for adjustments
It's not for you if...
USE THIS AREA TO BEGIN TO TELL YOUR STORY.
You’re looking for a quick fix — not steady change
You’re not in a place to be honest with yourself right now
You want insight — but you're not willing to try anything new between sessions
Who the Third Choice intensive is (and isn't) for
This is focused, honest work. It's for you if...
Who the Third Choice intensive is (and isn't) for
This is focused, honest work. It's for you if...
You’re ready to say what you really want — even if it scares you at first
You’re tired of saying “I’m fine” and want a place to be honest
You’re okay not having the whole plan first — you'll let clarity unfold as you go
You’re ready to test small changes in real life — with support for adjustments
It's not for you if...
It's not for you, if...
You’re looking for a quick fix — not steady change
You’re not in a place to be honest with yourself right now
You want insight — but you're not willing to try anything new between sessions
This is focused, honest work. It's not for everyone.
It's for you if...
the Third Choice intensive
This is focused, honest work. It's not for everyone.
It's for you if...
You don’t want to keep living this way for the rest of your life.
You’re tired of everyone else’s expectations running your life.
You’re willing to honestly explore what you want.
You want to stop circling the same questions.
It's not for you if...
It's not for you if...
You’re looking for a quick fix and not ready to commit to personal growth.
You want someone to tell you what to do instead of helping you decide for yourself.
You’re not ready to change old patterns, even though you know they don’t fit you anymore.
Who the Third Choice intensive is (and isn't) for
This is focused, honest work. It's not for everyone.
It's for you if...
Who the Third Choice intensive is (and isn't) for.
This is focused, honest work. It's not for everyone.
It's for you if...
You’re in the second half of life and you don’t want to keep living like this for another 5 years.
You want clarity, not pep talks — real conversation and practical next steps.
You’re tired of everyone else’s expectations quietly running your life and you’re ready to look at what you actually want to keep, change, or let go of.
You’re willing to talk honestly about what you want right now, knowing it’s okay if that evolves as you test changes.
You’re ready to stop circling the same questions and actually try small, safe changes in your real life — with support, instead of on your own.
Ready for your next step?
If what you read here sounds like the kind of next chapter you want — the next step is simple:
let’s talk about whether the Third Choice Intensive is the right fit for you.
Ready for your
next step?
If what you read here sounds like the kind of next chapter you want — the next step is simple:
let’s talk about whether the Third Choice Intensive is the right fit for you.
Ready for
your next step?
If what you’ve read here sounds like the kind of next chapter you want — the next step is simple:
let’s talk about whether the Third Choice Intensive is the right fit for you.
Ready for your next step?
If what you've read here sounds like the next chapter you want,
the simplest way to see if the Third Choice Intensive is a fit for you is to talk it through.
The Third Choice Intensive
$1,998
Or 3 monthly payments of $666
• 10 weekly 1:1 sessions (first 6 include hypnosis)
• Voxer support between sessions
• Replies within 24 hours (weekdays)
The Third Choice Intensive
$1,998
Or 3 monthly payments of $666
• 10 weekly 1:1 sessions (first 6 include hypnosis)
• Voxer support between sessions
• Replies within 24 hours (weekdays)
The Third Choice Intensive
Investment: $2,000
Payment plan available
Investment: $2,000
Payment plan available
This is steady, deep work — with support and guidance
I'm Jo Ann Kobuke, coach and hypnotherapist for women 50+ who are done living a life that doesn’t fit anymore — and want real support making changes without burning everything down.
In the Third Choice Intensive, we combine two powerful tools — so follow-through gets easier.
Coaching — we get clear on what you actually want, name what needs to change, and map the small, real-life steps you’ll take (with support as you try them).
Targeted hypnosis — helps your nervous system treat change as safe, so you can move forward without spiraling, second-guessing, or shutting down.
Over ten weeks, your conscious and subconscious start working together — so change finally shows up in real life.
This is steady, deep work — with support and guidance
I'm Jo Ann Kobuke, coach and hypnotherapist for women 50+ who are done living a life that doesn’t fit anymore.
In the Third Choice Intensive, we combine two powerful tools — so follow-through gets easier.
Coaching — we get clear on what you actually want, name what needs to change, and map the small, real-life steps you’ll take (with support as you try them).
Targeted hypnosis — helps your nervous system treat change as safe, so you can move forward without spiraling, second-guessing, or shutting down.
Over ten weeks, your conscious and subconscious start working together — so change finally shows up in real life.
Questions About Hypnosis and the Intensive?
That's totally normal. These are the ones I hear most often.
1. How do you use hypnosis in the Third Choice Intensive?
Hypnosis is a core part of the program.
Across the first 6 weeks, I’ll use guided hypnosis sessions to help loosen the old “rules” you’ve been living by (the ones that trigger fear, guilt, second-guessing, or shutdown). Then we use coaching to turn that shift into real-life decisions and changes you can actually follow through on.
You’ll be working with both: your insights + your nervous system. That’s why change sticks.
2. What is hypnosis, actually?
It’s a natural state of focused attention — like getting absorbed in a book, a movie, or a daydream.
You’re relaxed, present, and aware… but your mind is quieter, and it’s easier to work with the patterns that normally run in the background.
In this program, we use it to loosen old "rules" and make new choices feel safer and more doable.
3. Will I be in control? Can you make me do anything weird?
You’re in control the whole time. This isn’t stage hypnosis. It's real hypnotherapy, and you can’t be made to do anything you don’t want to do. You can open your eyes, move, talk, or stop at any time.
Most people are surprised by how normal it feels — just calm and focused.
4. Is hypnosis safe?
Yes. Hypnosis is a safe, normal state of focused attention — and you’re in control the whole time. You can ask questions or tell me things.
You can stop at any point. We go at your pace, and nothing happens without your consent. I’ll explain exactly what we’re doing before we do it.
If hypnosis isn’t the right tool for you at this time, we’ll know on the call and we can use a different approach.
5. Is hypnosis like sleeping?
No — you’re not asleep. You’re relaxed, but aware. You can hear everything I say, and you’ll remember the session.
Afterward, most people feel grounded, lighter, and clearer — like their system finally relaxed.
6. What if I can't be hypnotized?
Most people can. You just need a willingness to relax, follow directions, and let yourself focus. If you can get absorbed in a story, or imagine a scene… you can do this.
7. Is this therapy?
This is a structured, deep coaching experience that includes hypnotherapy — but it isn’t a substitute for clinical therapy.
If you’re working through deep trauma or need clinical-level mental health support, therapy is the better place for that. This program can complement therapy, but it’s not designed to replace it.
Ready to talk?
You don’t have to stay in this loop for another five years.
Questions About Hypnosis and the Intensive?
That's totally normal. These are the ones I hear most often.
1. How do you use hypnosis in the Third Choice Intensive?
Hypnosis is a core part of the program.
Across the first 6 weeks, I’ll use guided hypnosis sessions to help loosen the old “rules” you’ve been living by (the ones that trigger fear, guilt, second-guessing, or shutdown). Then we use coaching to turn that shift into real-life decisions and changes you can actually follow through on.
You’ll be working with both: your insights + your nervous system. That’s why change sticks.
2. What is hypnosis, actually?
It’s a natural state of focused attention — like getting absorbed in a book, a movie, or a daydream.
You’re relaxed, present, and aware… but your mind is quieter, and it’s easier to work with the patterns that normally run in the background.
In this program, we use it to loosen old "rules" and make new choices feel safer and more doable.
3. Will I be in control? Can you make me do anything weird?
You’re in control the whole time. This isn’t stage hypnosis. It's real hypnotherapy, and you can’t be made to do anything you don’t want to do. You can open your eyes, move, talk, or stop at any time.
Most people are surprised by how normal it feels — just calm and focused.
4. Is hypnosis safe?
Yes. Hypnosis is a safe, normal state of focused attention — and you’re in control the whole time. You can ask questions or tell me things.
You can stop at any point. We go at your pace, and nothing happens without your consent. I’ll explain exactly what we’re doing before we do it.
If hypnosis isn’t the right tool for you at this time, we’ll know on the call and we can use a different approach.
5. Is hypnosis like sleeping?
No — you’re not asleep. You’re relaxed, but aware. You can hear everything I say, and you’ll remember the session.
Afterward, most people feel grounded, lighter, and clearer — like their system finally relaxed.
6. What if I can't be hypnotized?
Most people can. You just need a willingness to relax, follow directions, and let yourself focus. If you can get absorbed in a story, or imagine a scene… you can do this.
7. Is this therapy?
This is a structured, deep coaching experience that includes hypnotherapy — but it isn’t a substitute for clinical therapy.
If you’re working through deep trauma or need clinical-level mental health support, therapy is the better place for that. This program can complement therapy, but it’s not designed to replace it.
Ready to talk?
You don’t have to stay in this loop for another five years.
Questions About Hypnosis and the Intensive?
That's totally normal. These are the ones I hear most often.
1. How do you use hypnosis in the Third Choice Intensive?
Hypnosis is a core part of the program.
Across the first 6 weeks, I’ll use guided hypnosis sessions to help loosen the old “rules” you’ve been living by (the ones that trigger fear, guilt, second-guessing, or shutdown). Then we use coaching to turn that shift into real-life decisions and changes you can actually follow through on.
You’ll be working with both: your insights + your nervous system. That’s why change sticks.
2. What is hypnosis, actually?
It’s a natural state of focused attention — like getting absorbed in a book, a movie, or a daydream.
You’re relaxed, present, and aware… but your mind is quieter, and it’s easier to work with the patterns that normally run in the background.
In this program, we use it to loosen old "rules" and make new choices feel safer and more doable.
3. Will I be in control? Can you make me do anything weird?
You’re in control the whole time. This isn’t stage hypnosis. It's real hypnotherapy, and you can’t be made to do anything you don’t want to do. You can open your eyes, move, talk, or stop at any time.
Most people are surprised by how normal it feels — just calm and focused.
4. Is hypnosis safe?
Yes. Hypnosis is a safe, normal state of focused attention — and you’re in control the whole time. You can ask questions or tell me things.
You can stop at any point. We go at your pace, and nothing happens without your consent. I’ll explain exactly what we’re doing before we do it.
If hypnosis isn’t the right tool for you at this time, we’ll know on the call and we can use a different approach.
5. Is hypnosis like sleeping?
No — you’re not asleep. You’re relaxed, but aware. You can hear everything I say, and you’ll remember the session.
Afterward, most people feel grounded, lighter, and clearer — like their system finally relaxed.
6. What if I can't be hypnotized?
Most people can. You just need a willingness to relax, follow directions, and let yourself focus. If you can get absorbed in a story, or imagine a scene… you can do this.
7. Is this therapy?
This is a structured, deep coaching experience that includes hypnotherapy — but it isn’t a substitute for clinical therapy.
If you’re working through deep trauma or need clinical-level mental health support, therapy is the better place for that. This program can complement therapy, but it’s not designed to replace it.
Ready to talk?
You don’t have to stay in this loop for another five years.
This is steady, deep work
with support and guidance.
I'm Jo Ann Kobuke, a coach and hypnotherapist for women 50+
In the Third Choice Intensive, we use two powerful tools that work together:
Targeted hypnosis to help your nervous system accept that it's safe to make your own decisions.
Coaching to get clear on what you actually want, what needs to change, and what you’re willing (and not willing) to do.
Make the changes you’ve been thinking about for years.
Live the life you want, not the one others have required from you.
You won't find quick fixes or pep talks here
This is steady, deep work.
I'm a coach and hypnotherapist for women 50+ who know they can't keep living the way they are now — and want real support to change things without turning their back on what still matters.
I use two powerful tools that
work together:
Coaching to get clear on what you actually want, what needs to change, and what you’re willing (and not willing) to do.
Targeted hypnosis to help your nervous system accept your own decisions as right and true, so your heart doesn't pound and your stomach doesn't churn when you take action..
Over our ten weeks, your conscious and subconscious start working together so the changes you’ve been thinking about for years finally move out of your head and exist in
real life.
Jo Ann Kobuke 2026 | All Rights Reserved
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Curious About Hypnosis?
If you're new to hypnosis, you probably have questions.
These are the ones I hear most often.
1. What is hypnosis?
Hypnosis is a natural state of focus and awareness. It helps you access the subconscious—the place where patterns are created and habits and beliefs are stored—so you can shift patterns at the root level.
2. Is hypnosis safe?
Yes. In fact, you already experience light hypnosis when you daydream or get lost in a book. You’re always in control—and most women are surprised by how natural and relaxing it feels.
3. Will I lose control or do strange things?
No. That’s stage-show hypnosis, not therapeutic hypnosis. In real hypnosis, you can’t be made to do anything against your will.
4. Can anyone be hypnotized?
Yes, with rare exceptions. As long as you’re open and willing, a skilled hypnotist can guide you into hypnosis easily.
5. Is hypnosis like sleeping?
No, not at all. Your mind is relaxed but alert, and your subconscious is more open to suggestion. Most people feel calm, clear, and refreshed afterward.
6. How will hypnosis help me with boundaries, self-doubt, or people-pleasing?
When you think about changing things — asking for help, saying no, working less, putting your needs in the mix — your nervous system often treats it like a threat. That’s when you go straight back to people-pleasing, over-explaining, or dropping what you want.
In the Third Choice Intensive, hypnosis helps retrain that response. We work with your subconscious so your own choices stop feeling dangerous. That makes it easier to set boundaries, try small real-life changes, and keep what still matters without caving to guilt every time someone has feelings about it.