There’s a moment when “I’ll just make it work”
stops feeling generous and
starts feeling like self-betrayal.
You can feel it — a pull toward something more honest.
Less performing. More you.
You’ve spent years making life run smoothly for everyone else.
You’ve held it all together, filled in
the gaps, swallowed your own wants to
keep the peace.
Lately you wake up with that
quiet question, "Is this really it?
The answer is no.
It's your turn now.
And yet you hesitate. Some part of you still whispers you should be grateful, that other people have it worse, that wanting more is “too much.”
I know that voice. I lived by it for years — twisting myself into shapes that made everyone else comfortable, not trusting I had the right to be fully myself.
There’s a moment when
“I’ll just make it work”
stops feeling generous and starts feeling like self-betrayal.
You can feel it — a pull toward something more honest.
Less performing. More you.
You’ve spent years making life run smoothly for everyone else.
You’ve held it all together, filled in the gaps, swallowed your own wants to
keep the peace.
Lately you wake up with that quiet question,
"Is this really it?
The answer is no.
It's your turn now.
And yet you hesitate.
Some part of you still whispers you should be grateful, that other people have it worse, that wanting more is “too much.”
I know that voice. I lived by it for years —
twisting myself into shapes that made everyone else comfortable, not trusting I had the right to be fully myself.
One birthday, staring at a cake crowded with candles...it hit me.
Time was truly precious...and limited.
That's when "someday"
became today.
I realised if I kept waiting for the right moment,
I was going to look back on a life I’d managed, not a life I’d actually lived.
Change had to happen now — not “one day when things calm down.”
One birthday, staring at a cake crowded with candles...it hit me.
Time was truly precious...and limited.
That's when "someday" became today.
I realised if I kept waiting for the right moment —
I was going to look back on a life I’d managed, not a life I’d actually lived.
Change had to happen now — not “one day when things calm down.”
It's not about burning your
life down.
It's about no longer living a version that no longer fits.
You’re done replaying
every conversation,
wondering if you upset someone.
You want evenings where your brain actually
gets a break.
You’re tired of planning your days around everyone else’s needs and squeezing your own life into the margins.
You want mornings that feel like your day, not everyone else’s to-do list
You want the freedom to be yourself — without apology
— and to make choices that are honest, not just convenient for other people.
This doesn’t show up because you “deserve it.”
It shows up when you stop letting guilt make every decision for you.
It's not about burning your life down.
It's about no longer living a version that no longer fits.
You’re done replaying every conversation,
wondering if you upset someone.
You want evenings where your brain actually gets a break.
You’re tired of planning your days around everyone else’s needs and squeezing your own life into the margins.
You want mornings that feel like your day, not everyone else’s to-do list
You want the freedom to be yourself — without apology — and to make choices that are honest, not just convenient for other people.
This doesn’t show up because you “deserve it.”
It shows up when you stop letting guilt make every decision for you.
The problem isn't that you don't know what you want
The problem is that guilt and old rules still get the final vote.
You've changed. Your life has changed.
But those early messages are still whispering in the background.
Be a good girl, keep everyone happy.
What you want isn't important.
Be grateful...don't ask for more.
The problem isn't that you don't know what you want
The problem is that guilt
and old rules still get the final vote.
You've changed.
Your life has changed.
But those early messages are still whispering in the background.
Be a good girl, keep everyone happy.
What you want isn't important.
Be grateful...don't ask for more.
I spent years waiting for the "right time."
For more courage, more permission, a perfect moment when no one would be bothered.
I told myself I’d start “after this busy season,” “once things settle down,” “when it makes more sense.”
That moment
never arrived.
What finally changed my life wasn’t another sign.
It was realising the only permission that mattered was the permission I’d been refusing to give myself.
Today, I work with women who are done postponing their own life just to keep the peace —
especially in the second half of life, when the cost of waiting gets higher.
You won’t find quick fixes or pep talks here.
We’re not here for motivation highs that fade by Monday.
We’re here to change what your brain does on autopilot.
I help women strengthen self-trust, quiet guilt, and challenge the stories that keep them small.
We use coaching to get clear on what you actually want.
And we use hypnosis to retrain the part of you that panics, feels guilty, or shuts down when you try to choose yourself.
When your conscious and subconscious are finally on the same side, saying what you mean and standing by your decisions
stops feeling like a battle.
If this is what you're looking for,
there are two ways we can work together.
You won’t find quick fixes or pep talks here.
We’re not here for motivation highs that fade by Monday.
We’re here to change what your brain does on autopilot.
I help women strengthen self-trust, quiet guilt, and challenge the stories that keep them small.
We use coaching to get clear on what you actually want.
And we use hypnosis to retrain the part of you that panics, feels guilty, or shuts down when you try to choose yourself.
When your conscious and subconscious are finally on the same side—
saying what you mean and standing by your decisions stops feeling like a battle.
If this is what you're looking for,
there are two ways we can work together.
The Guilt Detox
A 4-week private coaching experience
Four weeks to stop letting guilt make every decision.
In The Guilt Detox, we focus on one thing:
noticing guilt without automatically obeying it.
You'll start to:
• Catch the moment guilt kicks in — before you’ve said yes out of habit.
• Separate “they’ll be disappointed” from “I’m doing something wrong."
• Make decisions you can actually live with, instead of ones you resent later.
Less guilt running the show.
Clearer choices, one honest step at a time.
Less overthinking. More grounded decisions.
This is for you if …
✅ You're tired of needing a pep talk every time you want to say no.
✅ You keep replaying conversations, worrying you were "too much" or "not enough".
✅ You want to experiment with one concrete change and actually follow through.
Not for you if you'd rather stay busy, stay resentful, and keep saying "that's just how life is."
The Guilt Detox
A 4-week private
coaching experience
Four weeks to stop letting guilt make every decision.
In The Guilt Detox, we focus on one thing:
noticing guilt without automatically obeying it.
You'll start to:
• Catch the moment guilt kicks in — before you’ve said yes out of habit.
• Separate “they’ll be disappointed” from “I’m doing something wrong."
• Make decisions you can actually live with, instead of ones you resent later.
Clearer choices.
One honest step at a time.
Less overthinking. More grounded decisions.
This is for you if …
✅ You're tired of needing a pep talk every time you want to say no.
✅ You keep replaying conversations, worrying you were "too much" or "not enough".
✅ You want to experiment with one concrete change and actually follow through.
Not for you if you'd rather stay busy, stay resentful, and keep saying "that's just how life is."
What happens when you apply.
You answer 3 questions about what you want and why.
I review your application.
If it's a fit:
We schedule a short call to discuss next steps.
If it's not a fit:
I'll send you an email with other options and resources.
Either way, you'll walk away with more clarity than you started with.
What happens when you apply.
You answer 3 questions about what you want and why.
I review your application.
If it's a fit:
We schedule a short call to discuss next steps.
If it's not a fit:
I'll send you an email with other options and resources.
Either way, you'll walk away with more clarity than you started with.
$499
No payment unless we decide to work together.
$499
No payment unless we decide to work together.
From guilt and self-doubt to peace and clarity—
in their own words.
This isn't theory. It's what happens when women stop letting guilt run their life.
From guilt and
self-doubt
to peace and clarity— in their own words.
This isn't theory.
It's what happens when women stop letting guilt run their life.
Working with Jo Ann helped me get back to myself.
She helped me reconnect to my sense of self. It felt like going from black-and-white to Technicolor.
—K.S.
I felt safe every time we talked.
Jo Ann created a space where it was easy to open up and finally see what was getting in my way.
—S.E.
Working with
Jo Ann helped me get back to myself.
She helped me reconnect to my sense of self. It felt like going from black-and-white to Technicolor.
—K.S.
I felt safe every time we talked.
Jo Ann created a space where it was easy to open up and finally see what was getting in my way.
—S.E.
The Self-Trust Intensive
10 weeks to stop second-guessing yourself and
start trusting your own read on your life.
This is deeper work for women who are ready to change things at the root.
Over 10 weeks of private 1:1 coaching and hypnosis, we'll:
• Unpack the guilt-driven rules that still shape your choices.
• Rebuild self-trust so you don’t need constant reassurance.
• Practice making and keeping decisions that match the life you actually want.
This isn't about becoming harder.
It's about becoming clearer — and kinder to yourself —
while you stop abandoning what you know is true.
PRIVATE 1:1 coaching and hypnosis for women 50+
You'll learn to:
Start saying no without the guilt hangover, dismantle old stories that kept you small.
Use hypnosis to retrain your brain so those changes hold on the hard days.
This is for you if...
✅ You’re done circling the same decisions and talking yourself out of what you want.
✅ You want the next decade to be honest, not just “fine.”
✅ You’ve squeezed what you can out of books and podcasts and you’re ready for
real back-and-forth support.
The Self-Trust Intensive
10 weeks to stop second-guessing yourself and
start trusting your own read on your life.
This is deeper work for women who are ready to change things at the root.
During 10 weeks of private 1:1 coaching and hypnosis, we'll:
• Unpack the guilt-driven rules that still shape your choices.
• Rebuild self-trust so you don’t need constant reassurance.
• Practice making and keeping decisions that match the life you actually want.
This isn't about
becoming harder.
It's about becoming clearer and kinder to yourself —
while you stop abandoning what you know is true.
Private 1:1 coaching and hypnosis for women 50+
You'll learn to:
Start saying no without the guilt hangover, dismantle old stories that kept you small.
Use hypnosis to retrain your brain so those changes hold on the hard days.
This is for you if...
✅ You’re done circling the same decisions and talking yourself out of what you want.
✅ You want the next decade to be honest, not just “fine.”
✅ You’ve squeezed what you can out of books and podcasts and you’re ready for real back-and-forth support.
$2,000
Payment Plan Available
$2,000
Payment Plan Available
What happens on the free call?
We spend 45 minutes looking at:
• Where guilt, people-pleasing, or self-doubt are running your decisions now
• What you want to be doing differently over the next 6–12 months
• Whether Guilt Detox, the Self-Trust Intensive, or something else is your best next step
You’ll leave with a clearer picture of what’s really in your way and your next honest step — whether we work together or not.
What happens on the free call?
We spend 45 minutes
looking at:
• Where guilt, people-pleasing, or self-doubt are running your decisions now
• What you want to be doing differently over the next 6–12 months
• Whether Guilt Detox, the Self-Trust Intensive, or something else is your best next step
You’ll leave with a clearer picture of what’s really in your way and your next honest step —
whether we work together or not.
I needed someone I trusted—Jo Ann was that person.
I had suspected something was holding me back. Jo Ann saw it immediately and helped me move past it. I felt comfortable with her as my guide.—S.Z.
I needed someone I trusted—Jo Ann was that person.
I had suspected something was holding me back. Jo Ann saw it immediately and helped me move past it. I felt comfortable with her as my guide.
—S.Z.
Ready to take the next step?
Choose where to start.
The Guilt Detox
(4 weeks)
Start here if you want one clear win — making honest decisions without caving to guilt.
The Self-Trust Intensive
(10 weeks)
Start here if you’re ready to rebuild self-trust at the root and change how you show up day-to-day.
Ready to take the next step?
Choose where
to start.
The Guilt Detox
(4 weeks)
Start here if you want one clear win — making honest decisions without caving to guilt.
The Self-Trust Intensive
(10 weeks)
Start here if you’re ready to rebuild self-trust at the root and change how you show up day-to-day.
Curious About Hypnosis?
If you're new to hypnosis, you probably have questions.
These are the ones I hear most often.
1. What is hypnosis?
Hypnosis is a natural state of focus and awareness. It helps you access the subconscious—the place where patterns are created and habits and beliefs are stored—so you can shift patterns at the root.
2. Is hypnosis safe?
Yes. In fact, you already experience light hypnosis when you daydream or get lost in a book. You’re always in control—and most women are surprised by how natural and relaxing it feels.
3. Will I lose control or do strange things?
No. That’s stage-show hypnosis, not therapeutic hypnosis. In real hypnosis, you can’t be made to do anything against your will.
4. Can anyone be hypnotized?
With rare exceptions, yes. As long as you’re open and willing, a skilled hypnotist can guide you into hypnosis easily.
5. Is hypnosis like sleeping?
Not at all. Your mind is relaxed but alert, and your subconscious is more open to suggestion. Most people feel calm, clear, and refreshed afterward.
6. How will hypnosis help me with boundaries, guilt, or people-pleasing?
Because hypnosis works at the subconscious level, it helps you release old beliefs—like “I have to keep everyone happy” or “I’m not good enough.” That shift makes it possible to set boundaries without guilt and to feel confident and at peace with yourself.
Curious About Hypnosis?
Here’s What
Women Ask Most
If you're new to hypnosis, you probably have questions. These are the ones I hear most often.
1. What is hypnosis?
Hypnosis is a natural state of focus and awareness. It helps you access the subconscious—the place where patterns are created and habits and beliefs are stored—so you can shift patterns at the root.
2. Is hypnosis safe?
Yes. In fact, you already experience light hypnosis when you daydream or get lost in a book. You’re always in control—and most women are surprised by how natural and relaxing it feels.
3. Will I lose control or do strange things?
No. That’s stage-show hypnosis, not therapeutic hypnosis. In real hypnosis, you can’t be made to do anything against your will.
4. Can anyone be hypnotized?
With rare exceptions, yes. As long as you’re open and willing, a skilled hypnotist can guide you into hypnosis easily.
5. Is hypnosis like sleeping?
Not at all. Your mind is relaxed but alert, and your subconscious is more open to suggestion. Most people feel calm, clear, and refreshed afterward.
6. How will hypnosis help me with boundaries, guilt, or people-pleasing?
Because hypnosis works at the subconscious level, it helps you release old beliefs—like “I have to keep everyone happy” or “I’m not good enough.” That shift makes it possible to set boundaries without guilt and to feel confident and at peace with yourself.
EXPLORE
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EXPLORE
ON SOCIAL
© JoAnnKobuke.Com | All Rights Reserved | Terms & Conditions | Site by funnel gorgeous
Hypnosis resets old patterns that block change.
You’ve read the books, listened to the podcasts, and tried to force change through sheer willpower.
It works for a while — until old habits and self-doubt slip back in.
That’s because willpower only reaches the conscious mind.
The real patterns — the ones that trigger guilt, hesitation, or overthinking — live deeper.
That’s where hypnosis works—where the old patterns live.
Hypnosis is how we reach that deeper level.
It’s about using your adult mind and wisdom to update the meaning your younger mind attached to old experiences.
Seen through adult eyes, old beliefs and habits are reframed to support the life you’re building now.
In hypnosis, you enter a relaxed, focused state.
Your mind revisits those old stories
with calm adult understanding.
You see those stories differently — through the lens of who you are now, not who you were when they were formed.
The result?
•Guilt loses its hold.
•Self-compassion replaces criticism.
•The noise quiets.
•Calm confidence takes root.
That’s why real, lasting change happens here — because you’re not fighting your subconscious anymore. You’re working with it.
The Guilt Detox
A 4-week private coaching experience
One small step with big consequences for your life.
Learn to keep guilt at bay, take control of your life — choose what's right for you and follow through.
• You choose one decision to follow through on.
• Relief that comes from proof, not pep talks.
• Your next decision comes easier because you trust yourself more.
• One new habit you can hold on to.
• Guided visualization to support action.
Because you’re done waiting for someone else to make your life happen.
This is for you if …
• You want to choose and follow through on one important decision.
• You want to make decisions without guilt and overthinking.
• You’re ready to show up with confidence and self-trust.
Not for you if …
• You’re OK with waiting for “someday.”
• You’re not ready to commit to a real change.
• You want comfort more than progress.
If this is you, The Guilt Detox will feel like momentum you can finally trust.
I'm Jo Ann Kobuke
Coach and Hypnotherapist
I help women 50+ strengthen self-trust and feel confident in their life choices.
In my work, I’ve seen one truth repeat itself — the moment you stop fighting against your mind and start working with your subconscious, everything changes.
My background combines coaching and hypnosis — tools that reach the part of you that controls what’s getting in your way.
Clarity comes from coaching.
Lasting change comes from hypnosis.
Together, they reset old patterns so you can live with calm confidence and genuine self-trust.
There’s a moment when “I’ll just make it work”
stops feeling generous and
starts feeling like self-betrayal.
You can feel it — a pull toward something more honest.
Less performing. More you.
You've spent years making life work for everyone else.
Now you want your turn.
But you hesitate...
because some part of you thinks — maybe you don't deserve a turn.
I get it. I've been there.
Twisting myself into a
pretzel to be what people
wanted me to be...
not trusting I deserved the freedom to be myself.
One birthday, staring with dismay at all the candles...
it hit me — time wasn't on my side any more.
Change had to happen now
— not "someday".
It's not about turning your life upside down.
It's about a better fit.
You want a life that
feels lighter
No more replaying
every conversation...
worrying about what you said.
You want your spark back
To wake up grinning...and actually mean it.
Freedom to be yourself — without apology...
to make choices based
on what feels right for you.
It can all be yours
once you stop waiting.
Life doesn't have to feel so hard:
You've tried all the DIY ideas...self-help books, podcasts, journals.
You make progress, but then willpower falters and it all slips away.
It's no wonder...you've been working on the wrong problem.
It's not about willpower or "just doing it".
It's about attacking the problem at the root — in your subconscious.
In hypnosis, you enter a relaxed, focused state.
Your mind revisits your old stories with calm adult understanding.
You see those stories differently — through the lens of who you are now, not who you were when they were formed.
The result?
•Guilt loses its hold.
•Self-compassion replaces criticism.
•The noise quiets.
•Calm confidence takes root.
That’s why real, lasting change happens here — because you’re not fighting your subconscious anymore.
You’re working with it.
You won’t find quick fixes or pep talks here.
My work goes deeper.
I guide women through the lasting change that happens when you stop fighting your patterns and start updating them.
Through coaching and hypnosis, we work at the level where change actually sticks — your subconscious.
Proof? Here’s what happens when women commit to a deeper change:
The problem is...
your self-trust is
undermined by guilt
and uncertainty
— old beliefs that haven't been challenged in years.
You've changed —
but those beliefs are
still whispering.
Be a good girl, keep everyone happy.
What you want isn't important.
Be grateful...don't ask for more.
I know what it's like to wait...
for more courage, permission, the "right" time.
But I learned there's only now and the permission I give myself.
Today, I help women stop holding back and step into the life they want.
If this is what
you're looking for...
I can help.
The Guilt Detox
A 4-week
private coaching experience
One small step with big consequences for your life.
Learn to keep guilt at bay, take control of your life — choose what's right for you and follow through.
Simple tools. Real change.
This is for you if …
You're tired of doing it alone with self-help books and journals.
You want real support — not just another pep talk.
Not for you if …
You'd rather wait and hope things change on their own.
What happens
when you apply.
You answer 3 questions about what you want and why.
I review your application.
If it's a fit:
We schedule a short call to discuss next steps.
If it's not a fit:
I'll send you an email with other options and resources.
Either way, you'll have more clarity and direction.
$499
No payment unless we decide to work together.
Working with Jo Ann
helped me get back to myself.
She helped me reconnect to my sense of self. It felt like going from black-and-white to Technicolor. —K.S.
I felt safe every time we talked.
Jo Ann created a space where it was easy to open up and finally see what was getting in my way.
—S.E.
For women ready for bigger change and deeper work.
The Self-Trust Intensive
10 weeks to understand yourself better and rebuild self-trust so you can make confident decisions that fit the life you want.
PRIVATE 1:1 COACHING
FOR WOMEN 50+
You'll learn to say no
without apology, reframe old guilt stories, and use hypnosis to ensure those changes stick.
Change like this doesn’t happen by accident — it happens by choice.
If you’re ready to stop waiting for the right time and start trusting yourself to take the next step.
Here’s where we begin.
What happens
on the call?
A 45-minute call to talk through:
What you want to accomplish.
How to gain clarity about your strengths and abilities.
What it looks like to create a plan for change and be supported while you make it happen.
$2,000
Payment plan available
I needed a guide I could trust — Jo Ann was that person.
I had a feeling something was
holding me back.
She saw it right away and
helped me move past it. —S.Z.
You already know what you want.
My job is to help you get there by removing blocks, taking action and following through.
I'm Jo Ann Kobuke
Coach and Hypnotherapist
I help women 50+ strengthen self-trust, break free from guilt, and reframe self critical thoughts.
Blending coaching for clarity and hypnosis for lasting change —
your conscious and subconscious finally work together and everything shifts.
Ready to take the next step?
Choose where to start:
The Guilt Detox
(4 weeks)
One meaningful change you can follow through on today.
The Self-Trust Intensive
(10 weeks)
Deeper work to build confidence and be the woman you want to be again.
Wondering how hypnosis works?
Here's what most women ask.
1. Will I lose control or do strange things?
No. You stay in control the entire time. You can't be made to do or say anything you don't want to.
2. Is hypnosis safe?
Yes. You remain aware and in control the entire time.
Most women describe the experience as deeply relaxing and surprisingly familiar — like settling into yourself instead of trying to manage everything from the surface.
3. What is hypnosis?
Hypnosis is a natural state of focused attention —
similar to daydreaming or getting absorbed in a book.
In this calmer state, your mind is more open and receptive, which makes it easier to shift old patterns at the root.
4. Can anyone be hypnotized?
Generally, yes. If you’re open and willing, a skilled hypnotist can guide you into hypnosis. Of course, there are exceptions, but they are rare.
5. Is hypnosis like sleeping?
No. Your body may feel relaxed, but your mind stays awake and focused. Most women say they feel calm, clear, and refreshed afterward.
6. How will hypnosis help me with boundaries, guilt, or people-pleasing?
Guilt and people-pleasing are usually rooted in old beliefs formed years ago:
Hypnosis helps shift the underlying pattern, so you no are restrained by the "shoulds" you've heard all your life.
With hypnosis, it becomes easier to make decisions based on what feels right to you, instead of what others expect.